Fuji announced the price of its new medium format camera GFX 50S: $6500, even cheaper than the bulkier Pentax 645Z. As the competing Hasselblad X1D-50c was announced with a $9k price tag this will certainly convince more DSLR owners to invest in medium format. In my eyes this is not about megapixels but about sensors – and it will be interesting how Canon and Nikon will compete in 2017.
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