Fujifilm is announcing FinePix HS10 featuring a 30x optical zoom (24-720mm!) and Olympus is introducing the superzoom models SP-800UZ and SP-600UZ with 30x and 15x zoom lenses. All cameras feature HD video recording but the HS10 also features high speed movie recording at 1000 fps.

Don’t be surprised when you can’t expect too much optical quality from a Superzoom lens